Home
Lead with the work
Headline answers what mental performance is. Five client-segment cards. Credentials in plain view.
A specialist sport psychologist building a credible Calgary practice from the ground up.
A PhD candidate, a CMPC certification, varsity playing years, and no public surface yet. We built the site that puts the credentials where prospects can find them and tells the right story about what mental performance actually is.
Home
The home hero opens with the role and credentials directly: Elise Lacoste, CMPC. Specialist mental performance, not therapy and not corporate wellness.
What we built
Three pages that do the work of fifteen.
Calgary mental performance practice. Mental performance is not therapy, but a clinical-feeling site scares the right prospects away. Specialist credibility lives in the middle.
Services
Four models, transparent shape
1:1 packages, team workshops, async courses, CMPC mentorship. Each card states scope.
About
Credentials in narrative
McGill, Ottawa, UCalgary PhD-in-progress. JSCR publications. Dinos, Blizzard, CCMHS roles.
Workflow module · behind the scenes
An automation that reads the literature.
A scheduled scraper pulls new articles across eight sport-psychology journals each month and classifies them across four topics relevant to the practice. Custom automation tuned to the actual job.